World Circular Economy Forum 2019 / Helsinki-Finland

Therefore, a circular approach to economy deeply disrupts how design practice should operate & how design decisions are made.

Probably the most exciting fact of this transition is that circular economy is not about blaming linear models and stakeholders. It is all about large opportunities for developing new business models while saving human in nature and helping out our environment and societies restore.

Design Ladder developed by the Danish Design Center

Designer’s response-ability, in this case, means an ability to respond to the current change we are making from linear to circular.

Being aware of such power to create an impact in response to change is, in my opinion, the best definition of a designer’s responsibility. Seeing design from that perspective may remind you of the timeless quote saying that:

Phillips pay-per-lux

Made-to-order solutions help to respond to unique user expectations and produce only what is actually needed. Today, such a process can be almost instant in the economies of scale, thanks to the technology available.

Tylko is a Polish manufacturer producing made-to-order furniture on a larger scale. Thanks to their algorithm, blended in a user-friendly app, they produce customized solutions as soon as their clients choose exactly what they need. As a result, their warehouse is short-term filled with custom made flat-packed furniture ready for prompt shipping while no material is wasted on products that need to be sold. This brings a shift from designing the product right, as a first step, to primarily designing the right product, exactly the way that is needed.


Such white label solutions help all actors in the economy not to compete on knowledge and models but rather on the implementation of a circular approach to different industries and product specifications.

It is one of the drivers bringing circular economy knowledge into action. No surprise, Grover has recently received a new investment from Circularity Capital.

In the end, the design is not about creating completely new things, but rather about creating completely new combinations of existing elements. It is often done by challenging the existing status quo and redefining strategic design decision at the earliest stages.

To know more visit: Circular Design Guide or The changing relationship between people and goods.



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