MANIFESTO 11 VALUES — of Design talks Business Summit ‘20
Constant volatility, uncertainty, complexity, and ambiguity are military terms used to define a completely new, unpredictable environment (VUCA). The same terminology can be used to perfectly describe the modern business landscape. Today, new threats, as well as opportunities, appear on the horizon daily. This allows a business to respond by creating new values and business models or smarter products and services. Now, more than ever before, we need mindfulness and focus on values so we could respond quickly to completely new market needs.
Design talks Business Summit is a space aiming to explore the business potential and challenges coming from the dynamically changing market. This year, in particular, we see and put the following values as the cornerstones of the event:
1. MORE THAN FORM
Design in business goes far beyond form and function by focusing on decision-making processes, analysis, synthesis, or culture. It provides strategic foundations necessary for the subsequent creative process.
2. LESS IS MORE
In surplus economies, designing just more and prettier is an outdated strategy. Before we start designing a product or service, we should first make sure that it is really needed.
People do not need products, but the values they provide. Placing humans and their environment in the central business axis allows for the delivery of desired values through a product.
When working at the intersection of design and business, communication in common language allows achieving understanding, gaining trust, and building synergistic relations.
5. CHANGE FROM WITHIN
To change the business landscape, we need to change ourselves. Implementing change in organizations should be interconnected with the unlearning current modes of action. We cannot solve new problems with old methods.
6. CHANGE AGENTS
Each organization has natural change agents who are ready to act boldly beyond the limitations of current solutions and habits. We aim to support change-makers with adequate knowledge, transparent case studies, and tools delivered by experienced speakers and facilitators.
Business is gaining new roles in society and facilitating change by responding to the needs of the environment it exists in. Users increasingly choose products and services to vote for the change they want to see in the world.
8. BIG PICTURE
Waste does not exist in nature. Trash and loss are human inventions that are a consequence of designing inefficient, disconnected systems.
9. NEW MODELS
Circular economy and related new economies allow for business model innovation, efficiency, and building new relationships through product and service.
Real-world experience can’t replace any digital content. Interactions outside of a familiar industry bring growth in perspectives, new contacts & inspirations. They give an excuse for networking & activities.
11. TOOLS FOR CHANGE
Substantive discussions are not enough to design novel, wise solutions. We provide participants with clear guidance and specific tools so they could inspire their team and quickly transform inspiration into action.
We hope to see you all at the intersection of business and design, joining a group of other change agents. The fifth edition of Design talks Business Summit will take place exceptionally online this year — due to a pandemic situation.
See you online on 10–11.07.2020 during Gdynia Design Days.
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